Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit. Retailers satisfy demand identified through a supply chain. Retail businesses can include grocery, drug, department and convenient stores. Service related businesses such as beauty salons and rental places are also considered retail businesses.

Forms of non-shop retailing include online retailing (a type of electronic-commerce used for business-to- consumer (B2C) transactions) and mail order.

Conway is seeking to reach broader markets by selling through multiple channels, including online retailing. Our retail technology platform provides a competitive advantage in store by leveraging innovative field merchandising technology and in-store selling applications include the provision of credit, delivery services, advisory services, stylist services and a range of other supporting services.

Conway projects call for merchandising solutions or incremental resources, Advantage's talented project team delivers exceptional in-store execution with minimum lead times and shorter time frames. Our merchandising services team provides "surge and project" prescriptive task services to enhance in-store merchandising, including assembly, auditing, in-store selling, mystery shopping, new item placement, POS placement, product recalls, rack building, rotation, section mapping, store set support, and warehouse inventories. Additional services provided within our merchandising services portfolio include project solutions, commercial services, build-to- suit flexible continuity, and fulfilment.

Conway retail associates will be in stores every day, allowing the Company to deliver faster speed-to- shelf for new items, correct out-of- stocks and voids more quickly, and gain greater distribution of existing products.

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