The education market is broadly segmented into K-12, post-secondary education, and corporate learning. It is further segmented into channels such as blended learning, distance learning, and traditional classroom learning. e-learning is the latest trend in the industry and has facilitated the development of products and services within the education market such as digital education publishing, game-based learning, generic e-learning courses, m Learning, massive open online courses (MOOCs), and packaged content services.

Conway’s market research study identifies Agile Education Marketing, Educational Marketing, Enrolment Marketing Solutions, and Sprint Media as the leading players in the global education marketing services market. A comprehensive analysis of this market is also presented by the end-user (educational institutions and ed-tech companies) .

Conway’s education marketing services market is anticipated to grow at a steady rate during the forecast period. The expansion of ed-tech solution offerings will drive the growth prospects for the global education marketing services market .Numerous educators utilize various online platforms to deliver their teaching and learning methods with the help of educational technology solutions. For instance, learning management system is a web-based software application used to plan, deliver, and manage the learning process. The growing use of social platforms will drive the growth prospects for the global education marketing services market in the coming years. The social media platforms used by various institutions enable students with better ways to find and contact these institutions.

Conway’s education marketing services market is highly competitive and diversified due to the presence of a large number of regional and international vendors across the globe. According to the industry research report, these vendors are increasingly focusing on offering a wide range of education marketing products and services via online and offline modes, online marketing communications delivery, and accessibility services to customers.Also, it enables better recruitment and retention of students and allocates capital resources carefully to obtain optimal output.

E-learning theory describes the cognitive science principles of effective multimedia learning using electronic educational technology. Cognitive research and theory suggest that the selection of appropriate concurrent multimedia modalities may enhance learning, as may application of several other principle.